About us

eChinaChem is the leading integrated B2B media company for China’s chemical, pharmaceutical, and life science industries with offices in San Francisco Bay Area, Shanghai, Qingdao, and Taizhou. We operate a B2B online marketplace platform with 100+ product-level vertical micro-portals. We publish product portal magazines; organize conferences and events for both Chinese and global companies. Our media outlets reach over 230,000 Chinese scientists and professionals in commercial, academic and government facilities. These are key professionals and decision makers including: raw material suppliers, manufacturers, purchasing agents, instrument and equipment makers, service providers, researchers, university professors and their graduate students.

eChinaChem is the exclusive representative for C&EN/ACS publications in the Greater China regions. We also represent other world-class media and publishing organizations including: Virgo Publications of Informa Group - the publishers of the “Natural Product Insider” magazine series and organizers of SupplySide West, the largest natural products tradeshow in America; CEP magazine of AIChE; UBM Media - tradeshow organizers and publisher of CPhI Worldwide Show Daily and Program Guide, Informex USA / CPhI North America Show Daily and Program Guide; Pittcon Tradeshow Guide and Show Daily, as well as the IBC, GCG, and CHI biotechnology and pharmaceutical conferences.

We are also the exclusive sales rep for Chinese Custom Data for China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE) and co-organizes the “Bio-Link China Investment, M&A, and Tech Transfer conference” during JPMorgan’s Healthcare Summit in San Francisco, California. eChinaChem is also the exclusive publisher of “AgChemEx” tradeshow daily for China Crop Protection Industry Association (CCPIA).

Our team

Minghua Lv


Minghua is the CEO and founder of eChinaChem. eChinaChem is the leading business media and service company in China chemical, pharmaceutical, and life science industries. Before founding eChinaChem, Minghua was the Business Manager at Amazon.com, where he was responsible for critical web metrics in customer acquisition, retention, churn and monetization. Before joining Amazon, he was a management consultant at Booz-Allen & Hamilton. He had worked in the Energy, Chemical and Pharmaceutical Practice in the firm’s San Francisco office, and the Asia Pacific Strategy Group in the Hong Kong and Shanghai offices. Prior to Booz-Allen & Hamilton, Minghua held managerial and engineering positions in global procurement, marketing and sales, central operation, and product development at companies including ExxonMobil Corporation, Genzyme Corporation, Vysis Biotechnology division of the BPAmoco Corporation, and China Petrochemical Corporation (SINOPEC). Minghua has an MBA degree from Kellogg School of Management at Northwestern University, an MS degree in Chemical Engineering from Yale University, and a BS degree in Chemical Engineering from China Zhejiang University


Senior Project Manager

Thermo Fisher,J&J,Pfizer,Wyeth MBA, Kellogg; MS Immunology, American Catholic, BS, Shanghai 1st Medical

Sammi Wang


eChinaChem, Global Sources MBA China Int’l Commerce;BS, Yantai Univ.